ForgeRate™by WebFoundry Labs ↗
Business demoTry live demo
ONLINE QUOTE CALCULATOR + BUYING EXPERIENCE FOR SERVICE BUSINESSES

The quote calculator
that sells the job.

Turn vague enquiries into jobs you can actually price. Customers describe the work, explore indicative costs and choose the next step, while ForgeRate follows your services, packages and pricing rules. Less back-and-forth. A clearer route from first click to booked work.

Try a live quote →See how it works
✓ Your services and pricing✓ Guided customer enquiries✓ Link to it or embed it
SIX REAL INDUSTRY DEMOS · EXPLORE THE FLOWPainter & Decorator
D
PAINTER & DECORATORNorthstar Decorating
LIVE
LOUNGE · SERVICES

What would you like done?

Select everything that applies. ForgeRate only asks the questions that matter next.

▥
WallsPaint, wallpaper & prep
＋
⌂
CeilingPaint, stain-block or repair
✓
▱
Skirting & woodworkTrim, architraves & finish
＋
▯
Doors & windowsFrames, doors & sets
＋
Experience OS™One decision at a time.
DEMO · INDICATIVE QUOTE£1,2403 rooms · 7 services
PAINTER & DECORATOR · LIVE DEMO

Watch ForgeRate turn customer answers into structured scope and indicative pricing.

Try this one live →
YOU SET THE RULES→CUSTOMER DESCRIBES THE WORK→INDICATIVE QUOTE→QUOTE + OPTIONS→DEPOSIT / BOOKING
FOR THE PEOPLE WHO DO THE WORK

Real work.
Extraordinary first impressions.

Start with the vehicle, the symptoms and the service. Give every workshop enquiry a better starting point.

Find your industry ↗Explore Automotive Workshops →
SIX PURPOSE-BUILT EXPERIENCESTHE SAME FORGERATE PLATFORM
IN FOCUS 01 / 06Automotive Workshops
IN PLAIN ENGLISH

Your customer gets the calculator.
You control what powers it.

Set your services, questions, prices, packages and commercial rules once. ForgeRate turns them into a polished customer-facing quote journey you can link to directly or plug into the website you already have.

01Configure

Your services, pricing logic, brand and packages.

02Quote

The customer scopes the job through guided questions.

03Convert

Proposal, deposit, booking and structured handoff.

DEEP CAPABILITY · SHALLOW COGNITIVE LOAD

Power underneath.
Calm on the surface.

Your team controls the services, prices and questions. Your customer sees a clear, guided route to the next step. Powerful underneath, effortless to use.

01✦Experience Builder

Set up the work you offer, the details you need and the price rules you trust.

Open builder →
02▦Guide the customer

Help customers tell you about their job through one question at a time.

Try the journey →
03↗Move the enquiry forward

Present options, a proposal and clear deposit or booking steps.

See proposal →
04⌁Understand what works

See how enquiries progress, which choices customers make and where they leave.

Open analytics →
CONFIGUREGuided setup, without the blank-canvas problem.

Start from a vertical preset, tune the details that matter, and inherit an experience that already knows how to sell the work.

See guided setup →
ORCHESTRATEOne shared commercial engine underneath everything.

Builder, customer journey, handoff and intelligence stay connected instead of becoming four separate tools.

Explore the Experience OS →
DELIVERA customer journey that feels ready before they arrive.

Clear scope, transparent choices and a confident commercial next step, all without exposing the complexity behind it.

Experience it →
THE WORK HAPPENS IN THE REAL WORLD

Serious businesses deserve a serious first impression.

Your customers don’t think in form fields. They think in broken boilers, late MOTs, redecorating projects and the job they need finished. ForgeRate starts where they are.

WEBFOUNDRY EXPERIENCE OS™

One engine.
Every commercial moment.

ForgeRate helps customers explain what they need and gives your business a more complete picture of the work. Underneath, the Experience OS™ connects the quote journey to your next commercial steps.

01
GuideTurn uncertainty into a clear, intelligent scope.
02
ConvertPresent options, approval, payment and booking beautifully.
03
Hand offPush a structured outcome into CRM, marketing and operations.
EXPERIENCE PRESETS

The workflow adapts
to the work.

A mechanic needs vehicle details. A decorator needs rooms and surfaces. An electrician needs the work and location. Give every customer an experience that understands their job from the first click.

Six purpose-built demo experiences. Choose an industry to see how ForgeRate structures that kind of work, or jump straight into a live customer journey. Demo prices are illustrative, not a promise of fixed quotes.

FIRST PRODUCTION WORKSPACE

Built to run
our own work, too.

WebFoundry Labs is preparing to become ForgeRate’s first production workspace. The public demo shows how the platform is configured; the future WFL customer experience will run privately on the same engine.

Explore the product demo →Try the live reference preset
PRODUCT 001ForgeRate is the first WebFoundry Labs product built to become part of our own operating stack.
WebFoundry Labs
WEBFOUNDRY EXPERIENCE OS™Designed for commercially important moments.WFL production workspace planned for launch.
WEBFOUNDRY LABSCustom digital project
Production workspace in preparation
FORGERATE BEFORE THE CRM

Keep your systems.
Upgrade what happens before them.

ForgeRate is architected to hand a rich, structured opportunity into the tools a business already uses. CRM, marketing, payments, accounting, scheduling and automation can all subscribe to the same commercial events.

Explore Integration Fabric →
UNKNOWN VISITOR“Can I get a quote?”
↓
FORGERATEGuided project + proposal
↓
YOUR STACKCRM · marketing · payments · scheduling
ONE BUSINESS · THREE WAYS TO GROW

Serious software.
Pricing that still makes sense.

Every plan licenses one business, brand and ForgeRate workspace. Start with the essentials, unlock additional preset licences and intelligence as you grow, or take the whole platform. Annual billing gives you two months free.

STARTERFor a solo operator proving the system
£29/mo£290/year · 2 months free
  • 1 business workspace
  • 1 user
  • 1 released Experience Preset included
  • Experience OS™ + Field
  • Proposals, payments & scheduling
  • Customer records + core analytics

Additional preset licences are £19.99/month each as new verticals are released.

Start free trial →
MOST POPULAR
PROFor businesses ready to turn ForgeRate into a growth system
£59/mo£590/year · 2 months free
  • 1 business workspace
  • Up to 5 team users
  • 3 Experience Preset licences included
  • Lead scoring + customer history
  • Advanced analytics
  • CRM, marketing & automation integrations
  • Custom domain / embed controls

The sweet spot for a serious service business.

Start free trial →
ELITEFor one business that wants the complete ForgeRate platform
£99/mo£990/year · 2 months free
  • 1 business workspace
  • Unlimited team users
  • All released presets + future releases included
  • All integrations + webhooks/API access
  • Full commercial analytics
  • Advanced automation + priority support
  • White-label controls

Unlimited means one business, not unlimited unrelated brands.

Start free trial →
AGENCY / PARTNER LICENSINGManage client workspaces without sharing one licence across unrelated businesses.

From £249/month including 5 client workspaces, all released Experience Presets and a central partner view. Additional client workspaces £39/month each. Volume pricing can kick in as an agency grows.

PARTNER£249/mo5 client workspaces included
14-day free trial · no card required · no auto-charge during the prototype trial flow · Prices in USD or EUR →
FORGERATE BY WEBFOUNDRY LABS

Build the experience.
Win the work.

Try the live quote →See plans